Campaign review · Instagram

Eight creatives.
One job: make people delegate.

The angle is deliberately sharp: every AI assistant can talk — Sana finishes the job. The set takes a viewer from that tension to a live URL in six swipes, with Arabic treated as a first-class audience rather than a translation.

4:5 · 1:1 · 9:16 English + عربي CTA: sana.om Founders & operators, GCC + global

Carousel 6 slides · 4:5

Slide 1 stops the scroll. Slides 2–5 build the case. Slide 6 asks for the click. Slide 5 is the Arabic frame — run it in position 2 instead when targeting GCC-only audiences.

Singles

The square is the always-on feed ad and the safest paid placement. The vertical is for Stories and Reels, with the CTA sitting above the profile tap zone.

Copy deck

Primary caption plus three hook variants for A/B testing. Tap any block to copy it.

Before you spend

  • The call to action is Start free at sana.om — confirm that matches what a new visitor actually gets, or the ad will burn budget.
  • Claim check: 990+ skills and Arabic + English are stated from the platform spec. Verify both against the live site before the ad is approved.
  • Instagram renders 4:5 at 1080×1350 and Story at 1080×1920 — these are exported at those exact sizes, no cropping needed.